Research Guides: SWOT Analysis: Threats (2024)

Threats

Threatsare factors that can potentially harm a company. A threat combined with weakness is a risk. Examples include:

  • Rising material costs
  • Increasing competition
  • Tight labor supply
  • Failure to get approvals
  • Legal/regulatory issues
  • Supply chain breakdowns
  • Weather/natural disasters

Additional examples are listed in this article, 24 Examples of SWOT Threats.

The databases on this pageprovide market research outlining competitive outlook and risk factorsto help determine a company's threats. When searching them, ask yourself the following questions:

  1. What new regulations threaten the company's operations?
  2. What do the company'scompetitors do well?
  3. What consumer trends threaten the company's business?
Research Guides: SWOT Analysis: Threats (2024)
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